*Legendary Table
Setup
2025 - Milan
"Legendary Table" is a scenographic installation created specifically for a special marketing campaign , set inside the San Siro Stadium in Milan. The project transformed an iconic space into an unexpected and evocative setting, constructing a monumental table designed as the narrative fulcrum of the event. This project combines spectacularity and precision design, enhancing the dialogue between brand, location, and visual storytelling.
The star of the shoot was the tablecloth, crafted from satin velvet and laser-cut exclusively for the project. The fabric, embellished with embossing of the Just Eat and UEFA logos, was conceived as a central scenic element, capable of capturing the light and conveying material depth to the camera. This sartorial detail elevated the setting, transforming a functional element into a powerful branding tool.