*Lions Cannes
Exhibition - Graphic Design
2025 - Cannes
During the Cannes Lions, a villa in the South of France hosted a unique multi-brand experience, featuring a series of corners specifically designed for each brand . Each space was developed with a dedicated concept, featuring installations, activations, and customized displays that transformed the location into an immersive and highly distinctive experience.
The villa's entrance was transformed into a distinctive welcome area, where three-dimensional polystyrene lettering interacts with a matching striped gazebo, lounge seating, and color-coded signage. An integrated system of scenographic and functional elements made the entrance instantly recognizable, defining the event's aesthetic and positioning from the very first glance.
