*Lions Cannes
Exhibition - Graphic Design
2025 - Cannes
During the Cannes Lions, a villa in the South of France hosted a unique multi-brand experience, featuring a series of corners specifically designed for each brand . Each space was developed with a dedicated concept, featuring installations, activations, and customized displays that transformed the location into an immersive and highly distinctive experience.
The villa's entrance was transformed into a distinctive welcome area, where three-dimensional polystyrene lettering interacts with a matching striped gazebo, lounge seating, and color-coded signage. An integrated system of scenographic and functional elements made the entrance instantly recognizable, defining the event's aesthetic and positioning from the very first glance.
The bar was developed as an experiential touchpoint dedicated to the brand, featuring a custom counter with custom graphic covering and a prominent logo. Beyond its operational function, the space served as a meeting and conversation hub, enhancing the brand's visibility within the villa's multi-brand experience.
